“Let the beauty of what you love be what you do”

Guru Piercing is a piercing studio and fine jewellery retailer in the heart of Brighton. First opened in 2015, we aim to provide a new kind of piercing experience, one where beautiful jewellery and customer service take centre stage. 

Stuart Peal


Friendly, helpful and knowledgeable staff who stock and supply a wonderful range of jewellery! Felt safe in their hands, even with the pandemic ongoing!
Gems pierced my rook efficiently and it looks lovely. Will definitely be coming back again!

Jess Shaw


The most friendly staff and wonderful atmosphere! Were so lovely in calming me and making me feel at ease before my piercing. Had a completely painless navel piercing with gorgeous jewellery! Worth every penny. Couldn't have asked for a more positive experience :)

Emma Harris


Just got a piercing done. Lovely staff, very warm and friendly. They tried to make the experience as easy and painless as possible, well worth it

Emma D Page


Very professional and friendly, totally clean and plenty of extra covid precautions in place. I went in not knowing exactly what I wanted, and they took their time helping me figure out what would look best on my specific anatomy. Great selection of jewellery, ranging from very pricy and unique to more standard (but high-quality) looks. I ended up with a conch piercing and a faux rook and I'll definitely be back!

Jasmine Watkiss


Can't recommend Guru Piercing enough! Super professional and friendly. Manager Alex was an absolute delight to chat with and made me feel completely at ease. The piercing process also didn't hurt nearly as much as expected. Five stars, thank you Alex and Guru Piercing



I had the best experience you could have when thinking about getting a piercing. Alex who pierced my earlobe painlessly, is not only exceptionally skilled but also a really lovely person to talk to as well. He did such a great job! I was waiting to feel some kind of pain when getting my ear pierced, but absolutely nothing. I had to ask Alex if he had already done it because I didn't feel any pain at all. I had and it healed up in no time. All my questions about jewellery and how to take care of the piercing were patiently answered, the whole staff is really lovely. Can't recommend this place enough!

Teresa Brazier


I was recommended guru by a tattoo shop around the corner. I had my forward helix pierced by Gem and she was fantastic. Really put me at ease and made me feel comfortable throughout. The shop is extremely clean and they took all precautions regarding coronvirus. 100% would go back. Thanks Gem youre fab

Sian Manning


Very professional. Great advice. Great people . Lucky for us you had a cancellation..

Samantha Lane


Had my septum done here a while ago, wonderful staff and very clean.

Lyndon Grimshaw


What a great experience! So friendly and clean! Making me want to get another piercing :D



I have always wanted to get top of my ear pierced with a diamanté stud , so glad I chose guru in the lanes in Brighton I was there for a short break, lovely staff very friendly, they were very professional I would highly recommend !
A touch of class service and they certainly match up to their mission statement, thanks guys

Emma G


I came to Guru after being told it was the best piercing place in Brighton, and had a fantastic experience. Alex pierced my septum painlessly, and it healed up in no time. As well as being exceptionally skilled, Alex is a lovely, caring person -- a bonus when someone is sticking sharp things in your body! -- and patiently answered all my questions about jewellery and how to take care of the piercing. Can't recommend highly enough!

Guru Piercing Brighton Reviews

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